So today’s post has actually been sitting in my draft folder for a little over two weeks because I just wan’t quite ready to press publish. But, after lots of hard work, the time has come and it feels pretty damn good to share something so exciting with you guys.
Well, let me give you a little background first. If you’re new to the blog or just didn’t know (because I don’t talk about it a lot), Lauren Elyce isn’t my only hustle. A little over three years ago, Megan and I launched Adorn Media Group. What started as a digital marketing agency offering services for both brands and tastemakers, we’ve had the opportunity to create campaigns for powerhouses like Vera Bradley and LOFT and work with bloggers looking for a little extra help. Over the past year, we started to notice a huge shift in our business model. Rather than working with a ton of brands like we initially planned, we were getting an overflow of requests from bloggers for blog consulting services. Without really realizing it, Adorn was transforming and we decided to finally embrace it. Which, as you guessed it, meant a rebrand was coming.
Fast forward to today – the day of Adorn Media Group 2.0 – and I honestly couldn’t be more excited. Megan and I have been working really hard over the past few months to put more intention into what we wanted to offer. We reassessed our mission statement, our services, our targeted customers and our overall branding. What we’ve come up with makes me feel so proud of our business and even more empowered to help our fellow bloggers turn their hobby or creative outlet into a real life hustle.
Our Mission Statement: To help influencers build brand recognition and credibility with an aim to better establish themselves amongst brands, audiences and their peers.
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So what’s new?
- We got a facelift! A new logo (yay for keeping things simple), updated branding and a refreshed website experience. Click here to check it out.
- We selected a new focus. Rather than offering digital & social marketing strategies for brands, our sole focus is on the blogger. Helping them grow their brand, build amazing content and develop strategies to support their vision.
- We launched new resources & services. THIS is what has us most excited. We added a ton of awesome instant downloads and guides to our services tab including A Guide to Instagram Marketing, How to Monetize Your Blog and Tips for Growing Your Traffic to name a few. We also created some new templates for your Instagram Stories including a variety of downloadable Story Highlight Icons and customized templates for your Stories. My favorite part: the customized services. One of our best selling items – the Influencer Branding Guide – has gotten a revamp and is basically your branding bible. This includes honing in on your mission & vision, developing your brand aesthetic, messaging, one & voice, audience breakdown and more. We also offer an Instagram branding guide with a focus on creating your feed aesthetic and one-on-one phone calls, video calls or in person sessions to develop strategy for your blog. Whether you need a new logo, a media kit or something in between, you can click here to checkout all of the new services!
Use code BOSS For 10% off your first purchase!!
Whether you’re an experienced blogger or just starting out, we’d love to work with you! If you have any questions before your purchase one of our new services, feel free to shoot us an at email@example.com.
Thank you guys for always supporting Lauren Elyce and now (hopefully Adorn! Couldn’t do any of these things without the awesome readers than keep coming back here every day. Y’all are the real MVP!
Great post! I’m so excited to hear about your second business and where it’s heading.
Wow, I am sure this will be more successful in the future. Your team would really make it easy for the bloggers to stay slick in the game. I wish you the best of luck.
StyleSprinter Blog by Katya Bychkova
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