My Instagram Workflow

Today’s post is a little different y’all but I’m excited. Instagram has a lot of us bloggers WAY down. The algorithm is hurting everyone’s engagement and it’s extremely hard to feel like you’re doing anything right. Instead of stressing myself all the way out about numbers, followers, likes, etc. I’ve decided to continue putting the effort behind my brand and my content…which is what we SHOULD be doing as bloggers anyways. I talked a little about branding in this post and have considered doing a deeper dive into building your brand as a blogger or even as an entrepreneur. Honestly, your brand as a business (no matter the field or position) is definitely the most important thing in my eyes.

As a blogger and content creator, a big part of my brand (at least in today’s climate) is Instagram. So while my numbers might be wonky, I still want to put all of the effort I can behind the content I’m pushing out for my followers (existing and potential) and brand partners. In comes my Instagram Workflow. Most bloggers out there have a workflow that includes their photo style, editing process, posting schedule, etc. It’s the “blueprint” to how they go about sharing content with the world. It has taken me FIVE years of blogging…I kid you not…to finally figure out my ideal workflow. It’s taken years of mastering different apps and techniques, learning the ins and outs of editing and finally being comfortable with what my style + aesthetic really is.

So, while my Instagram Workflow isn’t going to work for everyone, I thought I’d break it down from Lightroom to Snapseed to VSCO and more, including how I plan out my feed for that cohesive look & feel we’re all after. I’ve also included below a few of my main takeaways for editing and the apps I can’t live without.

Check out my latest video – and keep scrolling for a MAJOR giveaway!



I mentioned this a few weeks ago but I am SO pumped to officially launch a new extension of — my YouTube channel! I’ve posted a few videos over the past few weeks but get excited because starting today, there will be a new video posted every week! I won’t be sharing all of these videos in blog posts so you’ll definitely want to subscribe to get the latest & greatest. Think video lookbooks, beauty tutorials, REAL conversations + personal content, travel VLOGS and so much more. To sweeten the deal (because we all need a little incentive #amiright), I thought I’d kick off the launch of my Youtube channel with a giveaway.

One lucky lady will win a $500 Nordstrom Gift Card!

Entering is super easy y’all. All you have to do is subscribe to my YT channel. Follow the the steps below to confirm. Good luck ladies!

a Rafflecopter giveaway


  1. 10.19.17
    Asiah said:

    Thumbs up to your YouTube video! I so appreciate the mini tutorial of how you use Lightroom.

  2. 10.19.17
    Asiah said:

    Have any InstaStory tips or hacks?

  3. 10.19.17
    Chaneya said:

    LOVE that you dived into some of the logistics of blogging and sharing your secrets!

  4. 10.19.17
    Tashia said:

    Amazing post. I have been following you for over a year now, and love your content. So happy about these amazing tips, can’t wait to put them to use.

  5. 10.19.17
    Jamie said:

    Love your IG feed!

  6. 10.20.17
    Emily said:

    Thank you for you honesty on the struggles of Instagram and editing.

  7. 10.20.17
    Erica said:

    I love the new look!

  8. 10.20.17
    Tabitha said:

    You did an awesome job with this youtube video! I learned some really awesome tips today, especially about Planoly, and is definitely something I will use again for reference.


  9. 10.20.17
    Molly said:

    This super helpful for me an a ‘baby blogger!’ Thank you so much!

  10. 10.20.17
    Colleen Boudreau said:

    I subscribed to you on YT!

  11. 10.20.17
    Le Anda said:

    I’ve been following you for a few years… it’s nice that you delved into the YouTube world as well! Keep it up!

  12. 10.20.17
    Kim Pincombe-Cole said:

    I’m subscribed & watching!! 👍🏻👍🏻👍🏻

  13. 10.20.17

    Great video!! Do you use photoshop at all?

  14. 10.21.17
    Kenya F said:

    I subscribed your YT channel and I love it! More please!

  15. 10.22.17
    Starla said:

    Aw, Lauren! It’s so awesome to see how your posts, pictures and blog posts are now after these years. I remember when you first started I would come to your blog weekly. The quality it incredible, plus you look gorgeous as per usual. I have subscribed to your channel. I look forward to watching your channel, girl! xo

  16. 10.23.17
    Zara Willis said:

    I love your blog. I am new to your site and love your style and content.

  17. 10.23.17
    Ashley said:

    Great Post! Very insightful

  18. 10.23.17
    Caela said:

    I’ve always wanted to know your workflow! You are Insta-goals! So happy you’re inn YT now! 💕

  19. 10.24.17
    Bianca Roman said:

    I am super excited for the new videos! Especially the conversations and lookbooks! I love instastories, but it’s just not ENOUGH time 🙁

    Subscribed to your channel –
    Bianca Roman/

  20. 10.25.17
    Detra said:

    I enjoy reading and watching your videos

  21. 10.26.17
    tiffany said:

    just subscribed! love the new YT channel friend!! xo

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